Hotels in U.S. World Cup host cities claim underwhelming demand, new report says
A majority of hotels in the 2026 World Cup’s 11 U.S. host cities are reporting underwhelming demand for stays during the tournament, according to new data released Monday by the American Hotel and Lodging Association.
The AHLA, which represents more than 30,000 properties nationwide, surveyed members in the host cities, and close to 80 percent of respondents reported that bookings are “tracking below initial forecasts” for the World Cup, which runs from June 11 to July 19.
The report — which is based on 205 responses from hotel operators and owners, many of whom own multiple portfolios across multiple World Cup markets, an AHLA spokesperson said — indicates that current performance is very soft compared to the expectations of the hotels themselves.